THE OBJECTIVE
Generate a brand refresh and design system for the Electricity Authority of New Zealand. Something sharp enough for the corporate world with the warmth to connect with everyday consumers. Professional, approachable, and reflecting a move towards a renewable energy future.
THE OUTCOME
A compact and visually balanced word-mark maintained legibility at smaller sizes while a stylised icon showed an expanding horizon, reflecting a sense of place and the Authority's own growing outlook. The refresh was completed with an element-inspired colour palette (earth, sea, sun and air).
Roll-out included:
• Comprehensive Brand Guidelines
• Templated documents for internal use
• Annual Reports, briefing and public-facing documents
• Digital assets, such as email footers, headers and web-banners.
• Templated documents for internal use
• Annual Reports, briefing and public-facing documents
• Digital assets, such as email footers, headers and web-banners.
