THE OBJECTIVE
Powershop offers a unique approach to energy purchasing, allowing customers to buy ‘Powerpacks’ online instead of committing to traditional plans. To showcase their growing customer satisfaction, Powershop asked for a campaign that would highlight their positive reviews, to attract new customers and reinforce loyalty among existing ones.
THE OUTCOME
By presenting these testimonials as cheerful messages addressed to Joules, the brand’s character, we could transform everyday feedback into an engaging and versatile campaign.
