Purina TUX were looking for fresh-look packaging to reflect their new flagship product aimed at urban small-dog owners.
Applied across two different flavours and three different sizes, the new packaging makes use of full-bleed images, bold, flat colours and an informal typographic tone to give the product a strong shelf-presence. Tasty Bites quickly became a best-seller for TUX, meaning a happy client, happy dog-owners and one hopes, happy dogs.
