Women’s Refuge relies on its Winter Campaign to fund vital support for women and children escaping family violence. Each year, the campaign needs a fresh, positive idea to raise funds and awareness for a service too many still need.
Inspired by little comforts, The Great Night In invited people to help by staying home. A $20 donation gave supporters a cozy night in—pizza, pamper packs, or movies—while helping provide safe shelter for those with nowhere else to turn. The campaign ran across TV, digital, social, print, and PR, with bundles selling out in just two weeks.
Creative Direction : Chris Bleakley
Illustration and Art Direction : Andre (TACO) Caraco
Illustration and Art Direction : Andre (TACO) Caraco
